It’s a Native Day

Facebook released their native iOS app today, finally putting to rest their wrapped UIWebView HTML5 frankenstein of an app. The performance improvement I’ve noticed thus far is amazing: more responsive, more predictable and noticeably faster — it just feels better.

My experience with iOS development started with PhoneGap and after noticing it just wasn’t going to do what I needed it to do, I started down the road of learning Objective-C and haven’t looked back since. The performance difference and the lack of Nitro in UIWebViews makes a huge difference. You’ll never be cutting edge by cutting corners.

In an article by Eric Allam entitled “Go Native or Go Home” he discusses the benefits of developing natively. He quotes Steve Jobs from his famed open letter to Adobe regarding flash:

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor’s platforms.

With all the talk of Apple TVs, iPad minis and the simple fact that Apple is continuing to increase their value, there’s never been a better time to learn Objective-C.